Tuesday, January 11, 2011

The Cape

Sunday's two hour premiere of The Cape averaged 8.4 million viewers. Considering how much NBC promoted the heck out of it, the numbers are somewhat disappointing. Kids love superheroes, right? Ads were everywhere on the net — Cape banners were plastered over every inch of background on the imdb. They even had spots on sportstalk radio and ran promos during football. Besides the obligatory 2010 Comic-Con push (see graphic novel above), there was a goofy viral campaign that consisted of draping statues in New York with capes. So how does The Cape's ratings stack up against some other NBC premieres? Well...

Undercovers - 8.5 million
The Event - 10.8 million

Undercovers is already gone and The Event is on very shaky ground. Not a good sign...

The tone was all over the place. Jumping back and forth from Dark Knight lite to campy Batman from the 60s. This is supposed to be a simple father and son story, so why the bloated cast and multiple subplots? The Carnival of Crime, the wife & son's struggle, Chess' megalomaniacal plans, the Cape fighting crime with the mysterious Orwell, etc. There's just too much going on here. It's almost as if someone was afraid to have the same characters on screen for extended periods, because audiences might get bored and change the channel. Second hour was better than the first — not by much though. Effects were acceptable for television. The dialogue did make me chuckle once or twice. Overall, it feels like a throwback series from the 80s and 90s. Bottom line: Enjoy it while you can...

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