Monday, September 13, 2010

Made You Look

And the award for the most misleading trailer of 2009 goes to...

Whiteout!

Seriously, doesn't this:



Make you think you're getting something a lot like this:



I know the Marketing Department's job is to get butts in the seats by any means necessary, but that was downright evil. They're not even in the same genre! Based on its performance at the box office, moviegoers weren't fooled by the deceptive trailer -- that and the fact that it simply isn't a very good film. The Thing is a sci-fi classic, while Whiteout is yet another forgettable graphic novel adaptation with a paint-by-numbers plot, set in atypical location. And why does it seem as if Hollywood is giving movie deals to just about anyone with a graphic novel these days?

Obviously, comics are vastly superior visual aids than a plain .pdf of a spec screenplay. But a comic book panel does not equal storyboard, nor does niche fanboy enthusiasm automatically translate into mainstream appeal -- *cough* Scott Pilgrim *cough*. Still, the suits seem a little more receptive to comic book properties. Here’s an illuminating '09 interview from Creative Screenwriting with the guys behind 30 Days of Night. Originally, it was screenplay that could not find any takers. I'm not quite there yet, however, I have been looking at comic book scripts. The world probably isn't ready for my mediocre drawings, but places like Dark Horse Comics will accept scripts. Maybe after another batch of querying...

2 comments:

watchman said...

"And why does it seem as if Hollywood is giving movie deals to just about anyone with a graphic novel these days?"

Cause there was hype, and producers don't want to be the only one left behind, so when all the good stuff runs out, they need to sign something, ANYTHING, to show that they are on the same page as the cool kids.

Also, there might some good comic based scripts that were turned into bad movies (like with normal scripts).

And Scott Pilgrim was great, despite the poor box office.

screamwriter said...

I think it's a case of too many non-creative types making these decisions. Some of the very same execs who passed on the original 30 Days of Night screenplay, were more than eager to adapt the graphic novel.

I'm not knocking Scott Pilgrim, but you have to question why $60-80M was spent to make it. Robert Rodriguez was able to reboot the Predator franchise and create Machete with roughly the same amount of money.

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