Monday, March 16, 2009

Sci-Fi to SyFy

When the Sci-Fi Channel floated the idea of changing their name to "Beyond" a while back, I understood where they were coming from. Trying to soften their image. Reach past the hardcore base and attract some casual viewers. Made sense. But this alternate choice is just plain stupid. Who is "SyFy" supposed to appeal to? Bad spellers? The kewl hyp kidz? Should we be prepared for upcoming flicks like "Alien Allig8t0r" and "Dragonphiya"?

6 comments:

K J Gillenwater said...

Yeah, I didn't quite get that either. Really, I don't have any problems saying I like SciFi, and I don't think it turns people off to the channel. There are just some people who are convinced they don't like science fiction. Period. You won't win them over by changing the spelling of the channel.

I think the way they MIGHT win them over is promoting the new Caprica show as more of a 'drama' in the realm of the old nighttime soaps...but with less hokey crap. At least I'm hoping.

screamwriter said...

There are people who love films like the "The Matrix", "I Am Legend", "Transformers", etc. but would never consider themselves Sci-Fi fans.

For whatever reason, the image of the typical "Sci-Fi fan" is a hardcore geek who has an encyclopedic knowledge of every "Star Wars" and "Star Trek" film -- and a huge collection of action figures.

I remember reading that the print ads for the "Battlestar Galactica" reboot did not include images of spaceships, so they could play down the sci-fi angle. Maybe they'll go the same route with Caprica.

Q said...

I agree, SyFy is sooooo corny. I would have liked "Beyond" better.

screamwriter said...

A boneheaded decision.

Anonymous said...

I would hazard to guess that while they might be doing it in an attempt appeal to a wider audience, the main reason may have more to do with copyrights and money.
They can claim the unique new spelling as their own and create a whole new line of merchandising.

screamwriter said...

You're right. The president of the channel basically said the same thing in a recent interview.

LinkWithin

Related Posts Plugin for WordPress, Blogger...